top of page
JACKIE ROBINSON
DAY 2022
Reframing Jackie Robinson Day.
In a time where only 7% of the MLB is Black, down from 18% in the 90s, our goal was to reframe Jackie Robinson day away from the typical "salute to history," "this was a moment in time" rhetoric of past celebrations by other brands, and move towards a celebration that took into account Jackie's goal of opening the door for others and making sure every person was free to do what they wanted, baseball included.
JACKIE ROBINSON
CLEAT RELEASE
A photoshoot to celebrate the release of new Jackie Robinson edition Nike Cleats commemorating the 75th Anniversary of the Color Barrier Being Broken.
bottom of page