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DAY 2022

Reframing Jackie Robinson Day.

In a time where only 7% of the MLB is Black, down from 18% in the 90s, our goal was to reframe Jackie Robinson day away from the typical "salute to history," "this was a moment in time" rhetoric of past celebrations by other brands, and move towards a celebration that took into account Jackie's goal of opening the door for others and making sure every person was free to do what they wanted, baseball included.


A photoshoot to celebrate the release of new Jackie Robinson edition Nike Cleats commemorating the 75th Anniversary of the Color Barrier Being Broken.

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