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JACKIE ROBINSON
DAY 2022
Reframing Jackie Robinson Day.
In a time where only 7% of the MLB is Black, down from 18% in the 90s, our goal was to reframe Jackie Robinson day away from the typical "salute to history," "this was a moment in time" rhetoric of past celebrations by other brands, and move towards a celebration that took into account Jackie's goal of opening the door for others and making sure every person was free to do what they wanted, baseball included.
Nike Diamond 2: Welcome
Nike Diamond 2: Pro Gallery
JACKIE ROBINSON
CLEAT RELEASE
A photoshoot to celebrate the release of new Jackie Robinson edition Nike Cleats commemorating the 75th Anniversary of the Color Barrier Being Broken.
Nike Diamond 2: Text
Nike Diamond 2: Pro Gallery
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